This research explores the poetics of rhetoric in Masnavi Ma'navi, analyzing the artistic, psychological, structural, and didactic-mystical dimensions of Rumi's discourse. The aim of the article is to explain the distinctive stylistic features arising from the fusion of form and content in his mystical speech. Masnavi is recognized as one of the most prominent masterpieces of world mystical literature. The research method is based on a descriptive-analytical framework, examining the rhetorical structure of Masnavi at three levels: language, literature, and pragmatics. The findings show that Rumi, by employing high-level rhetoric, transcends mystical discourse beyond mere abstract conceptualizations, instead using tangible, impactful, and accessible allegories and images to express concepts. Moreover, the artistic functions of rhetoric in Masnavi, including the creation of artistic ambiguity, enhancement of verbal music, audience engagement, and emotional arousal, lead to deep perception and the formation of an emotional bond (devotion) through speech. In the didactic-mystical dimension, the rhetorical discourse of Masnavi does not merely act as an artistic technique; rather, it serves as a tool for "discovering and revealing truth" and a means for guidance and spiritual purification. By integrating rhetorical elements with Islamic mystical teachings, Rumi provides the ground for creating multi-layered discourse and presenting a comprehensive mystical strategy on the path to spiritual understanding.



Poetics, Rhetoric, Masnavi Ma'navi, Rumi, Artistic Structure, Mystical Education, Imagery.